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发展品牌经济是推动供给侧结构性改革、促进区域经济发展的重要途径。区域品牌经济发展有赖于区域品牌形成机制、市场引导机制、动力机制以及治理机制的耦合作用。其中,形成机制是由产品品牌、企业品牌、产业集群和区域品牌构成的综合性、多层次的要素集合;引导机制受市场完整性、竞争性和开放性的影响;动力机制源于品牌溢价效应、集聚效应和创新效应;治理机制主要依靠企业、政府和行业协会履行相应职能。四大机制相互结合、相互促进,最终实现区域品牌经济的持续发展。
Developing brand economy is an important way to promote supply-side structural reforms and promote regional economic development. The development of regional brand economy depends on the coupling effect of regional brand formation mechanism, market guidance mechanism, motivation mechanism and governance mechanism. Among them, the formation mechanism is a comprehensive and multi-level set of elements composed of product brands, corporate brands, industrial clusters and regional brands; the guidance mechanism is influenced by market integrity, competitiveness and openness; the incentive mechanism is derived from the brand premium effect , Agglomeration effect and innovation effect; governance mechanism relies mainly on enterprises, government and industry associations to perform corresponding functions. Four mechanisms combine with each other, promote each other, and ultimately achieve the sustainable development of regional brand economy.