随着经济全球化与知识经济的大潮滚滚而来,人类开始进入以全球为市场、以知识为中心、以学习为手段、以服务为宗旨的战略管理新时代。在这一全新的时代,中国市场发展迅猛,成为各国公司竞争和抢夺的焦点。作为发展较晚、实力较弱、经验较差的我国企业,如何构建和展开独特的市场营销战略,以弱搏强,跨越成长,达到营销和谐的最高境界,已是当务之急。营销和谐第一部曲:知识营销战略,创造需求知识营销(Knowledge Marketing)作为一种新型的营销观念,是企业在获取与积累、整合与共享知识的基础上,实现营销领域知识创新和知识转化的知识管理过程;是企业主要运用现代信息技术,向广大顾客不断传播与企业经营方向相关的知识,并且通过知识服务创造需求,全面满足顾客个性化的潜 With the tide of economic globalization and knowledge-based economy, mankind has entered a new era of strategic management that takes the world as a market, knowledge as a center, learning as a means and service as its purpose. In this brand new era, the Chinese market has developed rapidly and has become the focus of competition and snatch of companies in various countries. As a late development, weaker strength, less experienced Chinese enterprises, how to build and launch a unique marketing strategy to weak and strong, across the growth, to achieve the highest level of marketing harmony, is a top priority. Marketing harmony Part I: Knowledge marketing strategy to create demand Knowledge Marketing (Knowledge Marketing) as a new concept of marketing, is the acquisition and accumulation of business knowledge, based on the integration and sharing of knowledge in the marketing field of knowledge and knowledge transfer Of the knowledge management process; is the main use of modern enterprise information technology, to the vast number of customers continue to disseminate the business and business-related knowledge, and through knowledge services to create demand to fully meet the customer’s potential