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企业文化理论的本质特征在于倡导以文化人和以人为本的新型管理理念,注意挖掘人的潜在创造性,激发人的主动性,将人置于管理要素的核心地位,通过文化环境和文化体系的内化功能,充分发挥人的主体作用。企业文化理论主张运用文化的规律和特征于组织管理,达到自主管理的目的,它以微观文化形态的建设为纽带,实现企业精神文明和物质文明的统一,实现人的全面进步与企业和谐发展。
The essence of corporate culture theory lies in advocating a new type of management philosophy based on cultural people and people-oriented theory, paying attention to digging people’s potential creativity, stimulating people’s initiative, putting people at the core of management elements, and internalizing cultural environment and cultural system Function, give full play to the main role of people. Corporate culture theory advocates the use of cultural laws and characteristics in the organization and management, to achieve the purpose of self-management, it micro-cultural forms of construction as a link, to achieve the unity of spiritual and material civilization, to achieve all-round progress and harmonious development of enterprises.