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知名学者大前研一曾经说过,互联网将制造一个“低智商社会”。因为,虽然互联网创造了更多的媒体接触与沟通机会,但是,大部分的媒体接受趋向于视频化,简单化,大部分的沟通也是低智甚至反智的。在这种背景中,有思想的沟通正在成为这个时代最为珍贵的奢侈品。这也许正是行业领袖们如此看重每年春天中国广告与品牌大会重要理由。毫不夸张地说,这个平台始终在孜孜不倦地实践深度的思想沟通。那么,本届二十余位国内外讲师带来了那些思想的启迪呢?本次专辑做的就是大会
Well-known scholar Dai Qiangyan once once said that the Internet will create a “low IQ society.” This is because, although the Internet has created more media contacts and communication opportunities, most of the media’s acceptance tends to be video-based and simplistic, and most of the communication is also insane or even anti-intellectual. In this context, ideological communication is becoming the most precious luxury in this era. This may be the reason why industry leaders value the Spring China Advertising and Branding Conference every spring. It is no exaggeration to say that this platform has always been practicing in depth ideological communication. Well, more than 20 lecturers at home and abroad have brought inspiration for those ideas. What the album does is the General Assembly.