随着旅游和电子商务的不断发展,我们发现旅游是最适合电子化经营的产品形态之一,对网络的发展有很强的适应性。旅游电子商务的发展将彻底改变现在旅行社的运作模式和体制形态,并能更好的满足现代社会追求个性的需求,带来旅游界的个性化服务。 With the constant development of tourism and e-commerce, we find that traveling is one of the most suitable product forms for electronic management and has strong adaptability to the development of the Internet. The development of tourism e-commerce will completely change the current mode of operation and institutional forms of travel agencies, and can better meet the needs of the pursuit of individuality in modern society and bring personalized service to the tourism industry.