尽管世界公共关系协会1978年8月在墨西哥大会通过的对公共关系的定义是:“公共关系的实施是分析趋势、预测后果,向组织领导人提供咨询意见,并履行一系列有计划的行动以服务于本组织和公众共同利益的艺术和社会科学。”但是不能否认,国内公关界不少人对这个定义的理解还是不够的。80年代以来,问题管理开始在美国公关界得到重视并迅速发 Although public relations was defined by the World Association of Public Relations in Mexico in August 1978 as “the implementation of public relations is to analyze trends, predict the consequences, provide advice to organizational leaders and carry out a series of planned actions Arts and social sciences that serve the common good of the Organization and the general public. ”But it can not be denied that many people in the public relations are not enough understanding of this definition. Since the 1980s, problem management began to get attention in the public relations circles in the United States and rapidly