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高职教育应用型人才培养的目标使得教学离不开实践,“市场营销”本身就是一门应用性和实践性很强的课程,所以更需要实践教学的支撑。在全国高等教育进行实践教学改革的背景下,通过课堂理论教学对实践教学的推动、实践教学基地建设对实践教学的促进、就业教学理念对实践教学的完善几个方面提出了高职市场营销学实践教学模式的一些探索式的看法。
The goal of cultivating applied talents in higher vocational education makes the teaching inseparable from practice. “Marketing ” itself is a practical and practical curriculum, so it is more necessary to practice teaching support. Under the background of the practical teaching reform in higher education in our country, we put forward the marketing of higher vocational education through the promotion of practical teaching in the classroom theory teaching, the promotion of practical teaching in the construction of practical teaching base and the improvement of practical teaching in employment teaching idea. Some exploration of practical teaching mode.