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随着新媒体如火如荼地发展起来,当前的社会信息流通可谓是越来越顺畅和快速,突发的危机事件更是以光年般的速度扩展开来。随之而来的机遇和挑战也是空前的。可以说,给当事部门和新闻发言人带来了非常大的挑战。在新媒体的环境下,业界和学术界都在一直不断地探索怎样才能更好地发挥新闻发言人的优势,其相关研究一直是新闻学研究的热点。基于此,从新媒体时代下危机的诱因、特征、危机管理原则,以及危机管理组织构成来进一步探析新媒体时代下新闻发言人面对危机的处理措施。深入分析新媒体环境下危机事件的处理措施,有利于在遵循其传播规律的基础上,有针对性地构建高效的新闻发言人制度,具有一定的现实针对性和必要性。
With the development of new media in full swing, the current flow of social information can be described as smooth and rapid, and sudden crisis events are expanding at a mere light-year pace. The attendant opportunities and challenges are unprecedented. It can be said that the authorities and press spokesmen brought a very big challenge. In the environment of new media, both industry and academia are constantly exploring how to give full play to the advantages of news spokespersons. The related research has always been a hot topic in journalism research. Based on this, from the crisis in the new media era of incentives, characteristics, principles of crisis management, and crisis management organization to further explore the press in the new media age crisis management measures. In-depth analysis of the handling of crisis events in the new media environment is conducive to building a highly effective spokesman system based on the principle of its dissemination, which has certain pertinence and necessity of reality.