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当有人告诉你说万宝路的商标值248亿美元,可口可乐商标已超值30亿美元时,你可能根本就不相信;那么一个商标,就值那么多钱?信不信由你,但可口可乐公司的老板曾说过这样一句话,假若可口可乐公司所有的工厂都在一夜之间化为灰烬,第二天便会有大银行家找上门来送款。为什么?就因为可口可乐公司的商标是世界闻名,其产品全球畅销,有这块金字招牌,还怕赚不回钱来? 这便是无形资产的威力。 无形资产是看不见、摸不着的,但作为经营
When someone tells you that Marlboro’s trademark value is $24.8 billion and Coca-Cola’s trademark value is worth $3 billion, you may not believe it at all; then a trademark is worth so much money? Believe it or not, but the owner of Coca-Cola Once said, if Coca-Cola’s factories were turned into haze overnight, big bankers would come to the next day to send money. Why? Because the Coca-Cola Company’s trademark is world-famous, its products sell well in the world, there is a piece of gold, but also afraid to earn money back? This is the power of intangible assets. Intangible assets are invisible and intangible, but as business