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消费文化是物品生产从“匮乏”转为“丰盈”时代的产物,在“物”的包围与消费快感的裹挟之下,表现出符号性、享乐性、夸示性与全球化等特征。在消费社会中,满足消费欲望的快乐原则成为实现商业利润最大化的手段,消费行为与观念在非理性的自我膨胀中对传统文化价值观、生态环境与社会心理等方面构成破坏性的侵蚀。面对如此困境,从消费文化视域提出利益与资源均衡分配、消费文化价值观重塑、平衡社会心理、和谐消费等新策略,不但是学术上的一种有益探索,而且对于社会均衡、和谐发展也尤为迫切。
Consumption culture is the product of the era when the production of goods changed from “lacking ” to “abundance ”. Under the coercion of envelopment and consumption pleasure of “material ”, the consumption culture shows symbolism, hedonism, exaggeration and global And so on. In the consumer society, the principle of happiness that satisfies the desire to consume becomes the means to maximize the profit of commerce. Consumption behavior and concept erode the traditional cultural values, ecological environment and social psychology in irrational self-expansion. In the face of such dilemma, it is not only a useful exploration in academic terms but also a balanced and harmonious development of society from the view of consumer culture that a new strategy such as the balanced distribution of benefits and resources, the remolding of consumer culture values, the balance of social psychology, and harmonious consumption Also particularly urgent.