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商标显著性问题是商标保护的核心问题,也是商标获得注册的基本要件。本文正是从商标的这一基本问题出发,对中日两国有关商标显著性的问题进行比较研究。由于我国《商标法》关于显著性的规定不够具体详细,缺乏足够的操作性,因此应在《商标法》新一轮的修改中予以完善。商标显著性是不断发展变化的,而商标显著性的变化直接决定着商标受保护的范围,日本在认定商标第二含义以及实际操作方面具有可资借鉴之处。同时,我国未对商标权利限制问题进行明确规定,没有使实际操作中的商标合理使用原则上升到法律的高度。另外,我国对驰名商标的保护水平还相对较低,随着经济的不断发展,进一步完善对驰名商标的保护已经势在必行。日本在以上诸方面的经验和做法都值得我们借鉴和学习。
Trademark salience is the core issue of trademark protection, but also the basic requirements for registration of a trademark. This paper starts from the basic question of trademark and makes a comparative study on the significance of the trademark in China and Japan. As China’s “Trademark Law” on the salient provisions of the specific enough, the lack of sufficient operability, it should be in the “Trademark Law,” a new round of amendments to be improved. The distinctiveness of a trademark is constantly evolving. The changes in the distinctiveness of a trademark directly determine the scope of protection of the trademark. Japan has a reference in identifying the second meaning of the trademark and its practical operation. At the same time, our country did not clearly stipulate the issue of the restriction of trademark rights, and did not make the principle of fair use of trademarks in practice rose to the height of law. In addition, the level of protection of well-known trademarks in our country is still relatively low. With the constant development of economy, it is imperative to further improve the protection of well-known trademarks. Japan’s experiences and practices in all the above areas are worth learning from.