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中国报纸副刊在百年发展史中逐渐形成“新闻招客,副刊留客”的办报思想,意思是“以新闻招徕读者,以副刊留住读者”。无独有偶,西方报界也有“新闻为攻,副刊为守”的说法。在报业竞争越来越激烈的今天,副刊如何留客呢?以优质版面和特色栏目留客大凡能长久留住读者的副刊,都有雅?
In the history of a hundred years, China’s newspaper supplements gradually formed the newspaper’s idea of “press and information, supplements and reservations,” meaning “press readers with news and retain readers with supplements.” Coincidentally, the Western press also has “news is attacking, supplements to keep” argument. In today’s increasingly competitive newspaper industry, supplements how to stay? With high-quality layout and features columns can always retain the reader’s long list of supplements, are elegant?