论文部分内容阅读
新闻发现力和影响力,两个看似平行的概念,其实是唇亡齿寒的关系。任何一个新闻媒体,如果没有较强的新闻发现力,就无法在激烈的新闻争夺战中立足,当然就谈不上在新闻报道上的影响力;反之,如果新闻广播的影响力不够,就获得不了受众的认同与信任,没有一手的鲜活的信源,就会从很大程度上制约新闻发现力的提升。目前,传媒业竞争激烈,新媒体的突飞猛进让传统的广播媒体处于被边缘化的境地。如何从激烈的媒体竞争中脱颖而出,只有充分发挥广播优势,创新新闻思路,扩大媒体合作,来提高新闻发现力和影响力。
News discovery and influence, the two seemingly parallel concept, in fact, the relationship between lips and teeth. No one news media can not gain a foothold in a fierce news battle without a strong press-discovery effort, and certainly not in the news coverage. Conversely, if the influence of a news broadcast is not sufficient, Without the recognition and trust of the audience and the lack of a fresh source of news, the improvement of the news discovery power will be restricted to a large extent. At present, the media industry is highly competitive and the rapid growth of new media has left the traditional broadcast media marginalized. How to emerge from the fierce competition in the media, only by giving full play to the advantages of radio, innovative news ideas, expanding media cooperation, to improve the news discovery and influence.