在一个人人拥抱互联网的时代,拒绝网络意味着放弃了相当大一群网络客户。国外奢侈品品牌拥抱互联网的做法,或许可以给国内时尚品牌一定的启发就在几年前,网购奢侈品还是一个不被人们看好的行业,奢侈品购买的特殊性,对货源真实性的要求,以及购物环境的舒适度和物流的安全性,都让人们对奢侈品网购的前景不乐观。但如今,时尚业已经对这种态度发生了很大的变化,曾经拒绝为国内电商网站供货的意大利时尚品牌已经在去年底和国 In an age where everyone is embracing the Internet, refusing to network means giving up a fairly large group of online clients. Foreign luxury brand embracing the Internet approach may be able to give some inspiration to the domestic fashion brand Just a few years ago, online shopping luxury or a not optimistic about the industry, the special nature of the purchase of luxury goods, the authenticity of the source requirements, As well as the comfort of the shopping environment and logistics safety, let people not optimistic about the prospects for luxury online shopping. But nowadays, the fashion industry has undergone great changes in this attitude. For example, the Italian fashion brands that have refused to supply the domestic e-commerce websites have already made great efforts in the late last year.