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非价格因素是指在产品使用价格竞争以外或销售价格稳定的情况下,借助于产品有形的和无形差别,非价格因素的表现形式有销售服务、广告宣传等参与市场竞争的竞争形式[1]。是指除去价格因素以外的所有因素,包括产品的创新、质量、包装、品牌、款式、广告、服务、销售渠道、新颖度、个性化、企业文化等等。通过这些因素来与其他产品竞争市场即非价格竞争。在本篇论文当中,主要通过对产品的创新、品牌和服务这三个非价格因素进行重点分析,分析其与提高企业核心竞争力关系。
Non-price factors refer to the competitive forms of non-price factors such as sales service, advertisement and public participation in the market competition with the help of tangible and intangible differences in the product, except when the price of the product is used or the sales price is stable [1] . Refers to the removal of all factors other than price factors, including product innovation, quality, packaging, brand, style, advertising, services, sales channels, novelty, personalization, corporate culture and so on. Through these factors to compete with other products market or non-price competition. In this paper, we focus on analyzing the three non-price factors of product innovation, brand and service, and analyze the relationship between them and improving the core competitiveness of enterprises.