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周先生回到公司上班,在处理完手头事情之后,浏览了一下报纸,看到一则上网的广告就随手拨号上网,参加了一个叫做网上农庄的网络游戏,定期去浇水、施肥,去看看自己种的树结了多少果。期待着参加抽奖。这是中国广州电信2000年的命名为网上直通车的推广项目。项目取得了出乎预料的成功,成功不在于广告的量,而在于信息的流程与关联。项目背景:网上直通车是一种只拔96169(特定)号码,无须帐户和密码的上网方式。此次推广的目的有两个,一是告之上网方便,不用申请帐户、预交款,鼓动消费者使用96169上网;二是要增加上网用户量,延长上网时间。而推广费用则并不多,在一个季度里,在广州(包含)用边地区,
Chow back to the company to work, after finishing things at hand, browse the newspaper, saw an Internet advertising dial-up readily, participated in an online game called online farm, regularly to watering, fertilizing, to see Look at how many trees you plant. Looking forward to participate in the lottery. This is China’s Guangzhou Telecom 2000 named as the online through the promotion project. The project has achieved unexpected success, the success is not the amount of advertising, but rather the flow of information and related. Project Background: The online express train is an Internet access method that only dials 96169 (specific) numbers without using an account or password. The purpose of this promotion has two, one is reported to facilitate access to the Internet, do not apply for an account, advance payment, encouraging consumers to use 96,169 Internet access; second is to increase the number of Internet users to extend Internet access time. The promotion costs are not much, in a quarter, in Guangzhou (including) the use of the border area,