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南安商报2014-08-26报道:乘着“单独两孩”政策的东风,童鞋童装市场成为鞋服企业争抢高地。与此同时,婴幼儿用品也迎来市场狂欢,纷纷搭上这辆政策快车。其中,纸尿裤的扩张速度令人惊叹。研究显示,2014年纸尿裤市场规模约290亿元,相比2013年的250亿元,同比增长16%;超过15%的年增长率,预计还能维持5年。据统计,目前中国纸尿裤行业有1200个品牌,其中从2013年初到现在,大约有200个新品牌进入市场。
Nanan Commercial News 2014-08-26 Report: Take the “two children alone” policy Dongfeng, children’s shoes children’s wear market as shoes and apparel companies vying for the heights. At the same time, infant products also ushered in the market carnival, have to catch this policy express train. Among them, the diaper expansion rate is amazing. According to the research, the market for diapers in 2014 was about 29 billion yuan, an increase of 16% over the figure of 25 billion yuan in 2013; the annual growth rate of more than 15% is expected to remain for 5 years. According to statistics, there are currently 1,200 brands in the diaper industry in China, of which about 200 new brands have entered the market from the beginning of 2013 to the present.