随着休闲食品行业的迅速崛起,行业之间的竞争日益加剧,有关休闲食品的营销策略也在不断的推陈出新,微电影营销作为一种崭新的营销模式成为休闲食品行业营销创新的首选。本文在阐述微电影营销概念的基础上,分析了休闲食品行业开展微电影营销的优势,综合性的提出了休闲食品行业开展微电影营销的路径及方法。 With the rapid rise of the snack food industry and the increasingly fierce competition among industries, the marketing strategies of snack foods are constantly being innovated. As a brand new marketing mode, micro-movie marketing has become the first choice of marketing innovation in snack foods industry. On the basis of elaborating the concept of micro-movie marketing, this paper analyzes the advantages of the snack food industry in micro-movie marketing and proposes the ways and methods of micro-movie marketing in the snack food industry comprehensively.