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涂鄂川同志在1994、2期《中国保险》上发表了“我的一条广告用语”,文中提出了保险广告用语要言简意赅,并说一条好的广告用语要尽可能地表达保险的职能内涵.对此本人深表赞同.本人还认为一条好的广告用语除了达到上述两方面的要求外,还应突出单位企业之名称.在当前多家办保险,保险业务大竞争的市场面前,站在人保角度,一条广告用语应首先标明中国人民保险公司的形象.目前,各家保险公司为赢得保户.占领市场,都在为自己大作广告.如果仅从保险的
In the 1994, 2, “China Insurance”, Comrade Tu E-chuan published “one of my advertising language”, which proposed that the term of insurance advertising should be concise and concise, and that a good advertising language should express the functional connotation of insurance as much as possible I personally agree that I believe that a good advertising language should not only meet the above two requirements but also highlight the names of the enterprises in the unit. In the current market where a large number of insurance and insurance businesses are competing, An advertising term should first indicate the image of the People’s Insurance Company of China.At present, various insurance companies to win the policyholders to occupy the market, are advertising their own big.If only from the insurance