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1996年10月28日～11月8日首次“电通广告讲座”在北京中央工艺美术学院装潢艺术设计系进行,取得了非常成功的效果.一“电通广告讲座”(以下简称“讲座”)是“日中广告教育交流项目”(以卜简称“交流项目”)的一部分.“交流项目”是日本“电通公司”与中国国家教育委员会共同设立的,是为纪念日本“电通公司”创立95周年而推出的一项纪念性事业活动.“交流项目”规定:(1)开设“电通广告讲座”——从1996年至2001年的五年之间,电通与北京、上海的6所大学(北京大学、中国人民大学、北京广播学院、中央工艺美术学院、上海的复旦大学、上海大学)合作开设广告讲座.(2)设立“电通留学研修制度”——电通每年从6所大学各选送1～2名广告专业的年轻教师到日本研修.为了使“交流项目”顺利进行,成田社长及公司非常重视,在公司的“能力开发中心”专门设立了“研修3部”,负责“交流项目”的实行.“交流项目”是通过广告促进中日两国文化、经济交流,加深双方的理解、合作与友谊.
From October 28 to November 8, 1996, the first “ICT Advertising Seminar” was held at the Art Deco Department of the Central Academy of Arts and Design in Beijing with very successful results. The “ICT Advertising Seminar” (“Lecture” ) Is part of “Japan-China Advertising Education Exchange Program” (referred to as “Exchange Program” for short). The “Exchange Program” was jointly established by Japan’s “Dentsu Corporation” and the China State Board of Education to commemorate Japan’s “ ”The 95th anniversary of the founding anniversary of the launch of a commemorative business activities.“ Exchange Project ”provides: (1) the creation of“ ICT Advertising Lecture ”- from 1996 to 2001, five years between China Telecom and Beijing, Shanghai (Peking University, Renmin University of China, Beijing Broadcasting Institute, Central Academy of Arts and Design, Shanghai Fudan University, Shanghai University) to set up advertisement lectures (2) To set up the “Dept. From each of the 6 universities, one or two young teachers specializing in advertising were invited to Japan for training, and President Narita and the company valued the smooth progress of the exchange program. They specialized in the company’s Capacity Development Center Established a ”training three“ responsible ”exchange program“ implementation. ”Exchange Program" is to promote the Sino-Japanese cultural and economic exchange through advertising, to deepen understanding between the two sides, cooperation and friendship.