成人教育的本质是追求知识和技能,实现价值,直接有效地为企业服务。公共关系作为企业形象的诞生和塑造的学问,作为现代企业管理的重要组成部分已为企业所急需。作者说,公关职能之一是调查民意,提供决策依据。公关职能之二是宣传企业形 The essence of adult education is to pursue knowledge and skills, realize value, and serve the enterprises directly and effectively. Public relations as the birth and shaping of corporate image knowledge, as an important part of modern business management has been urgently needed for business. The author said one of the PR functions is to investigate public opinion and provide a basis for decision-making. The second function of public relations is to promote enterprise shape