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互联网+概念是李克强总理在第十二届全国人大三次会议上提出的行动计划。这些年来,我国社会对互联网+概念不断升温。而且我国经济市场的各大行业都在积极地寻找与互联网的结合方式,实现互联网与本行业的相互协调、相互融合。因此,本文简要分析电子商务营销在我国的发展现状,寻找互联网与电子商务营销的契合点,提出在互联网背景下,电子商务营销策略的优化途径,为我国日后电子商务的健康发展打下坚实基础。
The concept of Internet + is the action plan put forward by Premier Li Keqiang at the Third Session of the Twelfth NPC. Over the years, the concept of Internet + in our country has been on the rise. Moreover, all major industries in the Chinese economic market are actively seeking ways to integrate with the Internet to achieve mutual coordination and integration between the Internet and the industry. Therefore, this article briefly analyzes the status quo of e-commerce marketing in our country, find the fit point between the Internet and e-commerce marketing, puts forward the optimization of e-commerce marketing strategy in the Internet, and lay a solid foundation for the healthy development of e-commerce in the future.