在国外,网络科技出版产业已成为STM出版产业的支柱。本文在简单讨论网络科技出版物订阅收费出版模式可行性的基础之上,详细阐述了国外网络科技出版物的差别定价策略、捆绑定价策略和读者主导定价策略,以供国内出版商在进行价格决策时参考之用。 Abroad, the network science and technology publishing industry has become the pillar of the STM publishing industry. On the basis of simply discussing the feasibility of subscription fee publication mode of network science and technology publications, this paper elaborates the differential pricing strategy, the binding pricing strategy and the reader dominant pricing strategy of foreign network science and technology publications in detail for the domestic publishers to make price decisions For reference purposes.