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(一) 品牌资产 品牌是资产。在企业的资产负债表中虽然没有品牌这一项目,但是企业价值中,品牌是被作为资产被评估在内的。比如,今年4月分[福布斯]杂
(A) brand assets brand is an asset. Although there is no brand in the enterprise’s balance sheet, the brand is assessed as an asset in corporate value. For example, in April of this year [Forbes] Miscellaneous