随着互联网时代的发展,传统的商务模式正向电子商务模式进行转变。为了满足现阶段对电子商务人才的需求,部分高校中开设了电子商务专业,但在教学过程中发现,传统的教学模式已经难以满足学生个性化发展的需要。因此,本文就电子商务专业个性化教学进行探索与实践。 With the development of the Internet era, the traditional business model is shifting to the e-commerce model. In order to meet the current needs of e-commerce talent, some colleges and universities set up e-commerce professionals, but found in the teaching process, the traditional teaching model has been difficult to meet the needs of individual development of students. Therefore, this article explores and practices personalized teaching of e-commerce specialty.