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进入“十二五”以来,全国休闲农业与乡村旅游快速发展,为促进农业现代化发展、新型农民培育、美丽乡村建设做出了积极贡献。但也应看到,休闲农业与乡村旅游同质化、同构化比较严重,正制约着休闲农业与乡村旅游的发展。要突破这一制约,就要突出特色化经营,培育核心竞争力。突出特色化经营,培育核心竞争力,需要注重结构优化。结构是提升休闲农业与乡村旅游核心竞争力的基础。一是注重特色产业结构优化。通过特色现代种养业,并以此为基础,形成特色农产品加工业、特色现代物流业、特色休闲旅游,从而优化特色农业
Since entering the “Twelfth Five-Year Plan”, the rapid development of leisure agriculture and rural tourism throughout the country has made a positive contribution to the promotion of agricultural modernization, the cultivation of new-type farmers and the beautiful rural construction. However, we should also see that the homogenization of leisure agriculture and rural tourism and the isomorphism are more serious, restricting the development of leisure agriculture and rural tourism. To break through this restriction, we must highlight the characteristics of management, foster core competitiveness. Highlight the characteristics of management, foster core competitiveness, need to focus on structural optimization. Structure is the basis for promoting the core competitiveness of leisure agriculture and rural tourism. First, pay attention to the optimization of the characteristics of industrial structure. Through the characteristics of modern farming and breeding industry, and as a basis for the formation of the characteristics of agricultural products processing industry, the characteristics of modern logistics industry, characteristics of leisure travel, so as to optimize the characteristics of agriculture