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近年来,随着新媒体的飞速发展,新媒体和文化创意产业的融合,改变了文化创意产业的制作方式和传播平台,赋予了文化创意产业在数字时代的新内涵。文章从文化创意产业集群、文化创意产业与传统产业的融合、文化创意产业的人才质量、创意到产品的转化、文化创意产业全方位创新、传统文化的传播等6个方面分析了如何利用新媒体推动湖南文化创意产业的发展。
In recent years, with the rapid development of new media, the integration of new media and cultural and creative industries has changed the mode of production and dissemination of cultural and creative industries and given new connotations to the cultural and creative industries in the digital age. The article analyzes how to make use of new media from 6 aspects of cultural and creative industries cluster, the integration of cultural and creative industries and traditional industries, the quality of talents in cultural and creative industries, the transformation from ideas to products, the all-round innovation of cultural and creative industries and the spread of traditional culture Promote the development of Hunan’s cultural and creative industries.