从安龙汽车(DeLorean·Motors)到网上超市Webvan,一个糟糕战略的缺点总是那么令人痛苦、显而易见——至少在回过头去看它的时候。但是好的战略也会遭遇滑铁卢。当这种情况出现时,要找到确切的原因就更为困难。尽管执行的重要性显而易见,但是很少有企业高层重视这个问题,那就是运用什么样的流程和领导力,把战略转化为结果。 The pitfalls of a bad strategy, from DeLorean Motors to online supermarkets like Webvan, are always painful and obvious - at least when looking back at it. But a good strategy will also come to Waterloo. When this happens, finding the exact cause is even more difficult. Although the importance of implementation is clear, few senior executives value the issue of what processes and leadership are used to translate strategy into result.