星巴克从故宫中撤出了。但事实上,越来越多的洋品牌正在进入历史传统街区。我们该如何评价洋品牌进驻历史传统街区?如何应对传统商街招商中的洋品牌?历史老街需要什么样的商家?从目前中国现实情况看,历史街区改造后较为成功的招商原则应该是经济利益与历史风貌保护的平衡。即:增加特色高端物业,树立区域新形象; Starbucks pulled out of the Forbidden City. But in fact, more and more foreign brands are entering the traditional district of history. How to evaluate the foreign brands stationed in the traditional district? How to deal with the traditional foreign merchants in the street brand? Historic Street What kind of business? From the current situation in China, the historic district after the reform of the more successful investment principle should be the economy The balance of interests and historical protection. Namely: Increase the characteristics of high-end properties, establish a new regional image;