在全球化语境中,在电视文化产业没文化主潮面前,中国电视如果也跟着没文化将无法立足?中国的电视文化产业,必须以文化为本,以情为先,以文化的情感化人性内涵为核心,抓市场细分、受众细分,重视不同层次的突破与协调,扬长避短,方为出路。 In the context of globalization, if there is no cultural trend in the TV culture industry, it will not be possible for China’s TV to remain a foothold if there is no culture? China’s television culture industry must take culture as the basis, take love first, Humanity as the core content, focus on market segmentation, audience segmentation, attention to the different levels of breakthroughs and coordination, avoid weaknesses, square for the way.