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2011年1月1日,四川卫视崭新起航,频道包装、节目内容全面升级,以“中国爱”这一寓意深远的频道定位闪亮登场,倡导以大爱为己任,用爱的视角,为广大观众打造一个凝聚力量、承载责任、塑造精神、弘扬正义的优质媒介,构建传播中国爱的第一电视平台。
January 1, 2011, Sichuan Satellite TV set sail, channel packaging, program content fully upgraded to “China Love ” this far-reaching positioning of the channel debut, advocating love as its mission, with the perspective of love, For the majority of the audience to create a cohesive force, bearing the responsibility, shaping the spirit and promoting the quality of justice media, the construction of China’s love to spread the first television platform.