作为品牌的持有者,从来没有象今天这样狂热地企图将品牌推广出去。我们周遭的世界已经彻底成了一个广告的世界。过去只是在大众媒体上才会出现的广告,现在已经弥漫到了超市、十字路口、电梯、书店、停车场、车站,乃至洗手间。有论者认为,广告客户寻找替代媒介的原因是传统的广告效果不好。虽然这种说法并非能完 As a brand owner, never fanatically trying to promote the brand like today. The world around us has completely become an advertising world. Advertisements that used to only appear in the mass media have now been filled into supermarkets, crossroads, elevators, bookstores, parking lots, stations, and even toilets. Some commentators think that the reason advertisers look for alternative media is that traditional ads do not work well. Although this argument is not over