1996年,“旭日升”牌冰茶、暖茶被中国保护消费者基金会评为消费者信得过产品,“旭日升”牌被评为中国名牌上榜品牌;目前,该产品又被中华全国供销合作总社认定为首批名牌产品。1997年,冰茶、暖茶入列河北省“五五六六”工程,被省政府评为五大名饮之一。这一切标志着旭日集团“创中国最好的品牌”这一战略目标初战告捷。 探寻名牌“两茶”诞生的轨迹,我们发现—— In 1996, “Rising Sun” brand iced tea and warm tea was rated as a consumer trustworthy product by the China Consumer Protection Foundation, and “Rising Sun Rising” brand was rated as a Chinese brand-name brand. At present, the product has been supplied and sold throughout China. Cooperatives identified the first batch of brand-name products. In 1997, iced tea and warm tea were listed in the “5566” project in Hebei Province and were ranked as one of the top five famous drinks by the provincial government. All this marked the beginning of the victory of the Rising Sun Group’s strategic goal of “Creating the best brand in China”. To explore the trajectory of the famous brand “Two Teas”, we found that—