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随着电子商务的快速发展,国人的消费习惯正在发生快速改变,网购热潮也逐渐从小商品蔓延到大家电,家电产品通过快递的方式被送到消费者家中已经成为一种趋势。但另一方面,由于限超令的出台,家电物流的运费相比往年大幅提升。就目前的状况,对于家电厂商而言,则可谓是“成也物流,败也物流”。物流成最大痛点相比线下直营商店,家电厂商在线上电商平台能给消费者提供价格更低廉、优惠力度更大且型号一
With the rapid development of e-commerce, people’s spending habits are rapidly changing, online shopping boom has gradually spread from small commodities to large appliances, home appliances through courier delivery to consumers has become a trend. However, on the other hand, due to the introduction of super-orders, the freight rate for home appliance logistics has risen sharply over previous years. On the current situation, for home appliance manufacturers, it can be said is “into the logistics, defeat also logistics.” Logistics into the biggest pain points Compared to offline direct stores, appliance manufacturers online business platform to provide consumers with lower prices, greater incentives and a model