生活方式已然成为切割未来市场的一把刀。说到品牌定位,无论是哪个行业,都有本行业约定俗成的标准或习惯。通常的做法无非是以职业、年龄、收入、场合等来加以区分。以女装为例,有少女装、淑女装、熟女装等。但随着时代的发展,消费者观念发生变化,服装品牌分类越来越细化,于是,市场上又出现了少淑装、轻熟装、大熟装等等。谁也不知道以后还会“发明”什么新名词,但这样的方法能够准确定位品牌吗?我们常常会看到,即便是两个在定位描述上看起来 Lifestyle has become a knife cutting the future market. When it comes to brand positioning, no matter which industry, there are common standards or habits of the industry. The usual practice is nothing more than occupation, age, income, occasion to distinguish. To women, for example, there are girls wear, ladies wear, ladies and so on. However, with the development of the times, the concept of consumers has changed, and the classification of apparel brands has become more and more detailed. As a result, there have appeared less and fewer suits, light suits, big suits and so on. Who do not know what the future will “invent” What new term, but such a method can accurately locate the brand it? We often see that even if the two in the positioning description looks