传统文化元素最鲜明的特征是它浓郁的民族色彩。在现代平面设计中,艺术的民族性是非常重要的因素。面对全球以西方文化和艺术为主流的发展方向,拥有五千年灿烂文明的中国,必须立足于本民族文化和艺术的基础,积极吸取外来先进文化,民族的和世界的充分结合,才能使现代平面设计具有世界性,带领中国的平面设计走向一个更宽的领域,迈进一个更高的台阶。 The most distinctive feature of traditional culture is its rich ethnic color. In modern graphic design, the national character of art is a very important factor. Faced with the global trend of developing Western culture and art, China, with its splendid and civilized history of 5,000 years, must base itself on the culture and art of its own country and actively absorb the full integration of advanced foreign cultures, nations and the world in order to make Modern graphic design has a worldwide dimension, leading China’s graphic design to a wider area and taking it to a higher level.