论文部分内容阅读
文化是旅游的灵魂,旅游时文化传播的载体。随着人们生活水平的提高,我国旅游已进入了全面大众化时期,人们在精神方面的需求越来越多。井冈山具有“红色旅游圣地”的美称,作为全国首批国家级风景名胜区,如何在全国同类景区中取得不可比拟的竞争优势,是井冈山风景名胜区长远发展的首要任务。本文从旅游营销的角度阐述了井冈山旅游文化需采取的策略,深度开发和利用井冈山的红色旅游资源,结合红、绿、古等特色将井冈山旅游做大做强。
Culture is the soul of tourism, the carrier of cultural transmission of tourism. With the improvement of people’s living standards, China’s tourism has entered a period of full popularity, and people are more and more in the spirit of demand. Jinggangshan has the reputation of “Red Tourism Holy Land”. As the first national scenic area in China, how to gain unparalleled competitive advantages among the similar scenic areas in China is the top priority for the long-term development of Jinggangshan Scenic Area. This article elaborates the strategy of Jinggangshan tourism culture from the perspective of tourism marketing, deeply develops and utilizes the red tourism resources of Jinggangshan, and makes the tourism of Jinggangshan bigger and stronger with the characteristics of red, green and ancient.