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一、产销总体评述产业在线监测数据显示:2015年3月冰箱市场下滑态势未能得到改变,但是下降幅度明显收窄,在结束了春节休假的影响后,冰箱产销量环比大幅提升。3月冰箱总产量为802万台,同比下滑2.9%,环比增长75%;总销量为784.6万台,同比下滑3.4%,环比增长66%.从冰箱的内外销表现来看,本月冰箱出口和内销同比均下滑,其中出口由于基数小,下滑幅度大于内销。本月库存环比增长7%,同比略有下滑。企业方面,奥马、美菱、TCL、星星和LG冰箱本月
I. Overall Review of Production and Marketing The online monitoring data of the industry showed that the decline of the refrigerator market in March 2015 has not been able to be rectified. However, the decline obviously narrowed. After ending the holiday of the Spring Festival, the production and sales volume of refrigerators increased significantly. March refrigerator output of 802 million units, down 2.9%, growth of 75%; total sales of 7.846 million units, down 3.4%, growth of 66% .From the refrigerator’s export performance point of view, the export of refrigerators this month Both the domestic sales and the domestic sales slid over the same period of last year, of which the export volume was larger than the domestic sales due to the small base. Inventory this month increased 7% sequentially, a slight decline year-on-year. Business side, Omagh, Meiling, TCL, Star and LG refrigerators this month