当前以数字技术、互联网、多媒体为代表的网络媒体、移动终端、IPTV等新媒体的发展极为迅速。新媒体的崛起正在深刻影响着受众的媒介消费行为,从而蚕食、分流着传统媒体的读者和广告资源。新技术的不断出现,对传统的传播方式也将产生革命性的颠覆和转变,媒体之间的融合加快,报网合作,在媒介融 At present, the development of new media, such as online media, mobile terminal and IPTV, represented by digital technology, Internet and multimedia, is extremely rapid. The rise of new media is profoundly affecting the audience’s media consumption behavior, thus erode the traditional media readers and advertising resources. The continuous emergence of new technologies will also have a revolutionary subversion and transformation of the traditional modes of communication. The integration of media will be accelerated.