“微博”是一个新兴的媒介。在这个传播媒介上,可以作为受众浏览感兴趣的信息;也可以作为传播者,发布消息供别人浏览。在国内较为严格的媒体环境之下,虽然每条涉及政治敏感等方面的问题都是不允许发布的。但总的来说,政府对“微博”的约束力很小。正是因为这个公开透明化的平台,使得它吸引了近两亿受众,影响广泛。 “Weibo ” is an emerging medium. In this media, you can browse the information of interest as an audience; also as a communicator, publish a message for others to browse. Under the more stringent domestic media environment, although every issue involving political sensitivity and so on is not allowed to be released. But in general, the government’s binding on “Weibo” is small. It is precisely because of this open platform for transparency that it has attracted nearly 200 million audiences and is widely influential.