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随着数据挖掘技术的进步和相关分析工具的开发,用户的网络使用路径和用户与网络信息、在线程序以及用户之间的互动行为都能得到有效监控和分析,这为品牌营销创造了更为优越的条件。品牌可以根据目标消费群体的网络行为有针对性地进行营销,找到每一个有价值、有实效的营销接触点,真正做到不浪费一个铜板。未来的品牌营销一定是数据驱动型的营销,这是对传统的粗放型、资源依赖型营销模式的挑战,也是新媒体对抗传统媒体的法宝,必将成为未来品牌营销不可逆转的主打模式。
With the development of data mining technology and the development of related analysis tools, the user’s network usage path and user and network information, online programs and interaction between users can be effectively monitored and analyzed, which creates more for brand marketing Superior conditions. The brand can be targeted according to the network behavior of the target consumer groups for marketing, to find every valuable and effective marketing touch point, really do not waste a copper plate. The future of brand marketing must be data-driven marketing, which is the traditional extensive, resource-dependent marketing model challenges, but also the magic of new media against traditional media, will inevitably become the flagship model of future irreplaceable brand marketing.