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10月16日中航信停止向BSP代理人供应纸质机票,社会各界高度关注因购票方式革命性改变带来的影响,南航湖南分公司借势“眼球效应显著的纸票退市”特殊事件,以南航网站和客服平台电话直销为突破口,运用“提前铺垫、因时造势、移花接木”等手法展开立体宣传,做足拓展渠道直销文章。为铺垫机票无纸化,湖南分公司2005年就投放普及稿
On October 16, China Aviation Information Co., Ltd. ceased supplying paper tickets to BSP agents. All sectors of the society were highly concerned about the impact of the revolutionary changes in ticket purchasing methods. China Southern Airlines Hunan Branch took the opportunity to “withdraw its paper ticket with remarkable eyeball effect” Special events to China Southern Airlines website and customer service phone direct marketing as a breakthrough point, the use of “advance in advance, because of the potential momentum, embracing” and other practices to carry out three-dimensional publicity, expand footprints to direct marketing articles. To pave the way for paperless ticket, Hunan Branch 2005 release universal draft