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当今社会,众多消费者开始在网上采购物品,网络营销也进入了一个高速发展的时代。网上巨大的消费群体特别是企业的商务习惯变化,给网络营销提供了广阔的空间。网络营销带给顾客的购物体验的好坏将影响其购物决策。本文研究网络营销对消费者购物决策的影响,将加深我们对消费者行为的理解,对企业的网络化销售进程有深远的意义。
In today’s society, many consumers began to purchase goods online, online marketing has also entered a period of rapid development. Huge online consumer groups, especially business changes in business habits, to the network marketing provides a broad space. The quality of the shopping experience that Internet marketing brings to customers will affect their shopping decisions. This article studies the impact of Internet marketing on consumer shopping decisions, will deepen our understanding of consumer behavior, and has profound implications for the networked sales process of enterprises.