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1993年,刚过而立之年的陈志列白手起家,创立了一个不到10人的小公司,并给公司起了研祥——“研究的发祥地”这个颇具深味的名字。16年过去了,陈志列带领的研祥集团(下简称研祥)已经进入国际特种计算机行业第一梯队。陈志列的目标,是在特种计算机行业树立“中国创造”的标杆,他已经不满足于“国内第一、国际第三”的现状,他的最新计划是:在5年内,打败西门子,成为全球老大。研祥的非经典管理已经成为中国企业界创新企业管理的经典案例,本刊记者采访了研祥集团行销中心品牌总监周璇,揭秘研祥非经典管理背后的经典。
In 1993, Chen Zhi-Lie, who had been in his early thirties, started out from scratch and founded a small company of less than 10 people. It also gave the company a famous name of EVOC, the “birthplace of research”. 16 years later, Chen Zhilie led EVOC Group (hereinafter referred to as EVOC) has entered the international special computer industry first echelon. Chen Zhilei’s goal is to set a benchmark for “creating in China” in the special computer industry. He has not satisfied himself with the status quo of “domestic first and international third”. His latest plan is: within five years, Beat Siemens to become the world leader. EVOC’s non-classical management has become a classic case of innovative business management in China. Interview with Zhou Xuan, EVOC Brand Marketing Director, to reveal the classic behind EVOC’s non-classic management.