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优势良好的品牌效应和市场口碑昔日“招保万金”四大地产龙头之一,作为国内地产界的老品牌,金地从2008年开始启动全国性战略布局,在国内多个城市拥有相当规模的楼盘项目,并形成了无数的品牌拥趸和粉丝。产品线丰富针对不同需求客户,设立出格林、名仕、世家、褐石、天境等五大成熟的中高端产品线,并将这些产品线变通地快速复制应用于全国各大城市。中高端定位从金地的发展轨迹来看,其产品一直以中高端为主。如果从历史销售均价来看,金地在各大城市的销售均价往往要高于保利与万科。在不少城市的相同位置区域,金地的销售价格往往要比其他开发商高一些。
Advantage of the good brand and market reputation Former “Zhao Bao million gold,” one of the four leading real estate, as the old brand of real estate sector, Golden started in 2008 from the national strategic layout, in many cities in China have a considerable Scale real estate projects, and formed a myriad of brand fans and fans. Rich product line For different needs of customers, set up Green, Ming Shi, family, Brownstone, Skyland and other five mature high-end product lines, and these product lines can be quickly copied and applied to major cities in the country. High-end positioning From the track of the development of Golden Ground, its products have been mainly in the high-end. If from the historical average selling point of view, the average selling price of Gem in major cities is often higher than Poly and Vanke. In many cities in the same location area, the selling price of gold is often higher than other developers.