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人们欣赏“酒香不怕巷子深”、“药好无需尽摇铃”等经营之道,这从强调商品的质量,重视以优势取胜来说,是颇具道理的。在卖方市场的情况下,同一商品的生产厂家不多,市场竞争不太激烈,“好货不愁卖,好店不愁客”自然为人们津津乐道。但在今天瞬息万变、竞争激烈的买方市场上,这些旧观念却显得有些偏颇。一、产品好质量,还需广传扬1991年中国、日本、法国等七个国家的七百个酒厂,一千多种地方名酒参加角逐的中国国际诗酒节上,福建寿宁县的“梦龙米烧”“三两半”双双与“茅台”、“五粮液”以及法国“白兰地”、原苏联“威士忌”等十九种名酒并列获得“金爵
People appreciate the “wine is not afraid of the alley,” “good medicine without doing rattle” and other business, which emphasizes the quality of goods, emphasis on winning by advantage, it makes sense. In the case of the seller’s market, the same product manufacturer is not much, the market is not competitive, “good goods worry about selling, good shop worry about customer” naturally relish for people. But these old beliefs seem biased in today’s rapidly changing and highly competitive buyer’s marketplace. First, the product of good quality, but also widely publicized In 1991 China, Japan, France and other seven countries seven hundred wineries, more than a thousand kinds of local wines to compete in the China International Poetry Festival, Shouning County, Fujian’s “dream ”Long Mi Burn“ ”two and a half“ both with ”Maotai“, ”Wuliangye“ and the French ”brandy“, the former Soviet Union, ”whiskey"