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目前采用的收视率数据采集方法有两种,即日记法和人员测量仪法。日记法是指通过由样板户中所有4和4岁以上家庭成员填写日记卡来收集收视信息的方法。样本户中每一个家庭成员都有各自的日记卡,要求他们把每天收看电视的情况(包括收看的频道和时间段)随时记录在自己的日记卡上。
At present, there are two methods for collecting ratings data, that is, diary method and personnel measurement method. The diary method refers to a method of collecting viewing information by filling in a diary card by all family members 4 years old and older in the model household. Each family member in the sample household has its own diary card, asking them to keep a record of their daily diary card, including the channel and time zone they watch, every day.