企业文化是企业的精、气、神,与企业的健康成长和品牌形象息息相关。著名经济学家于光远曾说:“关于发展,三流企业靠生产,二流企业靠营销,一流企业靠文化。”企业文化建设,必须深思熟虑,做好顶层设计,不能朝三暮四,更不能“剑走偏锋”。优秀的企业文化有诸多特征,比如独特性、创新性、人本性、继承性、相融性、整体性等,其中人本性是最重要的特征之一。所谓人本性,就是要以人为本。广义上讲包含 Corporate culture is the essence of business, gas, God, and the healthy development of enterprises and the brand image is closely related. Yu Guangyuan, a famous economist, once said: “On the development, third-rate business by production, second-rate business by marketing, first-class business by culture. ” Corporate culture, we must think carefully and do a top-level design, “Sword go slant front”. Excellent corporate culture has many characteristics, such as uniqueness, innovation, human nature, inheritance, compatibility, integrity, etc., of which human nature is one of the most important features. The so-called human nature, is to be people-oriented. Contained in a broad sense