在过去的两年间,中国已经以火箭般的速度跃升为全球第三大汽车市场。无论是”转攻为守”的德国大众、“厚积薄发”的日本丰田,还是“以动制静”的美国通用,冒险家们正在向中国市场发起一波又一波的冲锋。但近来诸多迹象显示,在中国汽车业高速发展的背后,已渐渐凸现出库存增加、产能相对过剩以及投资过热的苗头。与此同时,跨国公司在完成产能与车型的布局之后,着手巩固国际品牌形象,努力淡化甚至消除中国品牌。在国际汽车业已高度成熟的大背景下,中国是否该放弃自有品牌争当世界工厂,这已成为国家新的汽车产业政 In the past two years, China has jumped to the third largest car market in the world with a rocket-like speed. Whether it is “turning the defensive” of the German public, “generous” Japanese Toyota, or “static” static United States, adventurers are launching wave after wave of assault on the Chinese market. However, there are many signs recently that behind the rapid development of China’s automobile industry, the signs of an increase in inventories, a relative surplus of production capacity and an overheated investment have gradually emerged. In the meantime, multinationals, after completing the layout of production capacity and models, set out to consolidate the international brand image and strive to downplay or even eliminate the Chinese brand. Under the highly mature international automobile industry background, should China abandon its own brand to become a factory in the world, which has become a new national auto industry