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“大众文化”作为一个20世纪新兴的文化现象,有着独特的内涵和特征,对于这一文化现象兴起的原因历来众说纷纭,大众文化兴起的原因主要表现为:(1)科技时代机械复制技术的成果;(2)大众精神层面需求的滋生推进了这一文化现象的产生与发展;(3)产业利润的驱使也推动了这一现象的产生。
As a new cultural phenomenon in the 20th century, “popular culture” has unique connotation and characteristics. There are many opinions on the reasons for the rise of this cultural phenomenon. The reasons for the rise of popular culture are as follows: (1) The technology of mechanical replication in the age of science and technology ; (2) the breeding of the needs of the general public promoted the emergence and development of this cultural phenomenon; and (3) the drive of industrial profits also contributed to this phenomenon.